amazon

I made a spreadsheet comparing prices across grocery stores to Whole Foods' new prices.

Conclusion: still cheaper to shop at your regular grocery store, with the exception of Pavilions/Vons. No clue why their prices are so damn high.

Overall:

1. Whole Foods prices, cheaper, is still probably going to be out of reach for most people. Add to it that they do not have the regular items that your average family gets like brand name cereals, sodas, snacks, etc., unless Amazon decides to change their character entirely, people are going to stick to what they know.
2. Sprouts is most comparable to Whole Foods in terms of quality, and they almost always have sales on meat and produce you're going to get anyway. They often have 72 hour sales, and you can get produce on average for less than a $1 a pound. Their meat is also pretty comparable to Whole Foods, and usually cheaper.
3. Krogers/Ralph's is cheaper overall; their meat's usually decent, but their produce selection sucks. And it's kind of a crapshoot whether or not the produce will be good on the day you get it.
4. I tried to compare Super King/99 Ranch, but since they are ethnically specific markets, they don't have all the generic American stuff. Kind of hard to find an Asian equivalent to kale, and I was just reminded of how much more variety there is in the ethnic markets. I need to make it out to them more. Note: it's been years, but I hated the meat/seafood aisle at Super King. None of it was fresh. Though maybe that's changed - they now have a modern website and you can apparently use Instacart with them.